100% natural snacks
Our products are free from artificial "wonders" of food technology. We've simply chosen the natural. From a flax seed to a coconut, each ingredient we put into our products is a whole food. Tasty and nutritious. Good for you.
The Family
From breakfast → to afternoon snack → to energy boost during the ironman.
We truly have it all covered.
Produced on our own factory to highest food standards
Great brands taste better and we’ve excelled at crafting superb flavour. Dedication to bringing forth fantastic products earned us shelf spaces in stores all over Europe.
Natural & Gluten free
Our products tick all checkboxes, to a point where dietitians(!) started to recommend them as a great way to snack — packed with nutrients, free from junk.
High Fiber & Whole Food
All our products are made using simple, whole food ingredients we source outselves. Tasty, nutrient-rich, familiar products you are eating everyday.
Award-winning taste
Our ambition to craft taste experiences earned us several Great Taste awards. Established by The Guild of Fine Food it’s the world’s most trusted seal of approval.
From the people
From the people
I am truly grateful this snack exists! The sour taste and juiciness which does not leave me hungry afterwards, but rather brighten my mind. Thank you for offering such product!
From the people
Cant rave enough about these crackers. I eat them for breakfast every morning.
From the people
It's nearly impossible to find cookies without palm oil. Then we stumbled upon The Beginnings. At last! No palm oil!
Whole Food
Healthy, nutritious food is not a buzz word for us. It's what we practice everyday, being among the very first to start producing whole food snacks in Europe, more than a decade ago.