Makers · Profile
The Small Latvian Kitchen Making "Health Food" People Order for the Taste
Blind-judging chefs gave its cookies a Great Taste Award — without knowing they were the healthy option.
The Raw Mango & Chia Bar — "our legend", in the maker's own words. Photo: The Beginnings
There's a category of food everyone has learned to brace for: the healthy snack. You expect it to taste like the box it shipped in, and it usually obliges.
Which is what makes The Beginnings odd. It's a small snack maker in Riga, Latvia, whose products keep ending up in repeat orders for a reason the category isn't used to: people like eating them.
Why Latvia?
Because the berries are serious here. Blackcurrants, cranberries, sea buckthorn — sharp northern fruit that carries flavour the way candy can't.
The Cranberry Oat Granola uses freeze-dried, sugar-free Latvian cranberries; the cookie range runs through blackcurrant, seaberry and blueberry. When the fruit is this loud, you don't need a syrup tank to make a snack taste like something.
What does "raw" mean on these labels?
Not a lifestyle word — a temperature. The chips and raw bars are dried slowly at low temperature instead of fried or baked hard, which is why the ingredient lists stay embarrassingly short.
Sweet Potato Chips: 95% sweet potato, olive oil, sea salt, garlic, paprika. Kale chips: 49% kale, cashews, dates, lemon. The bars start with dates and fruit — the bestselling Raw Mango & Chia Bar is a quarter dried mango by weight.
And the preservative, across the raw range, is rosemary and rowan berry extract. Two plants.
— The maker's own product page
So what does it actually taste like?
In the maker's own words, from their product pages: the Coconut Ginger Cookies are "the exotic blend of ginger… elevated by the succulent sweetness of dates and topped with aromatic vanilla."
Not the voice of a supplement company. The voice of people who taste their own food.
Who says so besides them?
The Great Taste Awards — the UK's blind-judged food awards, where chefs and food writers score products without seeing brands. Two cookies from this kitchen won: the Coconut Ginger and the Almond Pecan & Seed.
The judges weren't grading "good for a healthy snack". They didn't know it was one.
[OPTIONAL: add a founder line here — one sentence on who started it and why. Confirm with the client; do not invent.]
The Almond Pecan & Seed Cookies — one of the two Great Taste Award winners. Photo: The Beginnings
Where do you start?
With the box they built for exactly this question. The "No-Junk" Starter Box is the whole philosophy in one order — soft-baked cookies, raw fruit bars, seed crackers, slow-dried veggie chips and granola. Sweet, savoury, crunchy and chewy, all of it passing the flip-the-pack-over test.
The "No-Junk" Starter Box
The tour of the range — cheaper than buying the pieces separately.
€38.99
CHECK AVAILABILITY → €38.99What customers say
This page is an advertorial published by The Beginnings, Riga, Latvia. Ingredient and award details are taken from the printed labels and product pages. The raw range is sweetened with dates, fruit and agave — real food, not sugar-free.
© The Beginnings. This page is an advertorial for The Beginnings products.
