This idea is carried through in every single product. Be it a single flax seed or a coconut, each ingredient used in particular recipe should be whole food. That is — tasty and nutritious in its own right.
Take our banana bar for example.
Using only real food as an ingredient makes our products a part of balanced, healthy diet. Who would have thought? ;) Fibers, nutrients, minerals... list goes on.
All our products are:
![](http://thebeginnings.com/cdn/shop/files/icons_natural_058d3aec-e663-458e-ab39-dd90f45c4457_{width}x.png?v=1686069424)
Natural & Glute Free
Our products tick all checkboxes, to a point where dietitians(!) started to recommend them as a great way to snack — packed with nutrients, free from junk.
![](http://thebeginnings.com/cdn/shop/files/icons_fibers_cc2bca4c-1595-4792-b9e8-00d80e88e38a_{width}x.png?v=1686069410)
Whole Food & High Fiber
All our products are made using simple, whole food ingredients we source outselves. Tasty, nutrient-rich, familiar products you are eating everyday.
![](http://thebeginnings.com/cdn/shop/files/icons_taste_c2ebff08-70ef-484b-9171-be8ad89ed94c_{width}x.png?v=1686069391)
Award-winning taste
Our ambition to craft taste experiences earned us several Great Taste awards. Established by The Guild of Fine Food it’s the world’s most trusted seal of approval.