Food for The Body & Mind

We were into good, healthy food way before producing first cookie. The idea of The Beginnings stems from our own perspective on life, food, nature & people. Based on the premise that you can begin a new, exciting adventure anywhere.

Our company is an extension of the active living we practice ourselves everyday.

Based in Latvia, home to many great ingredients we put in our products.


For as long as we can remember we ran marathons, went on hikes, raced bicycles with friends and did IRONMANS. Youthful, active, full of energy — both in leisure and business.

Mārtiņš Vētra

Founding and running The Beginnings for a decade, Martins brings 10+ years of food industry experience.
Among the very first to champion healthy food & balanced diet.

All of the energy he has left after doing ironmans, he's puting where it matters the most — creating products for good living.